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Starting an online business

The other day a book-lover friend was asking me about online shopping cart software. She’s planning to start her online business, selling imported books.

So I recommended her Ashop, shopping cart software which I reviewed earlier as it's easy to use and suitable for a novice like herself. Meanwhile she can also easily register her own shop domain with Ashop.

At first she offered me to design a nice looking shop front, but I had to turn it down since I'll be going into labour anytime. However, I showed her how simple is to customize the online shop front with the available web themes to suit her taste.

I showed her some awesome features that Ashop offers, with their online demo and tutorial movies.

I was showing her:
- How can she manage sales analysis with the admin panel, such as inventory and stock control with the multilevel product variants and tax variant,
- How can she easily keep track of and retrieve her daily sales data, such as how many visitors to her shop every day, the number of her customers, and potential customers and where they come from.
- How can she design her own discount coupon and gift certificates to send to her potential customers in future, and so on.

She was also happy to find that Ashop shopping cart software has SMS order alerts and is web-based, so that run her business while she travel outstation or overseas.

After going through most of the demos with her, she was impressed with this simple yet reliable software as it gives her so much control over her business.

However, there are still a few things that bothered her, such as the transaction mistakes, payment security and credit card fraud. To ease her worries, I showed her the software integration with Google checkout and PayPal. The Google checkout can help minimizing the chances of customers abandoning their carts, while PayPal can make sending and receiving payment transaction easy for her and her customers.

Without delay, I helped her open a PayPal account to show her how PayPal works as well.

With much amazement, she checked at the pricing and packages and finally decided to try it out their most affordable package, Ashop Light, which only cost her $39.95 per month, as she's aiming to minimize her startup capital.

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